The creative industry is one of the most important areas of support for the city of Berlin, and Berlin Fashion Week is an outstanding flagship for this. After creating a content strategy, Uhura creates the central campaign for Fashion Week Berlin each season, integrating the development of the key visual - the website, as well as online, content and social media management.

In doing so, Uhura focuses on a communication shift in the development of the campaigns; away from an announcement communication, towards a dialogue and content communication for a professional industry audience.