2x shortlisted, 1x Gold: Uhura wins at the 2015 Health Media Award.
The 2015 Health Media Award was awarded in Bonn on Friday from a total of more than 200 submissions. Uhura Creative Media was nominated for a digital product launch campaign for the dental manufacturer, Sirona, and a social and content campaign for the company health insurance fund, mhplus.
Uhura Creative Media won the Health Media Award for mhplus in the category "Best Social Media Campaign".
On the occasion of the 2014 FIFA World Cup, Uhura Creative Media developed the "The mhplus WM-check!" content campaign for the company health insurance fund, mhplus. The brief was to link the World Cup with topics relating to health insurance provider and relay them in real-time over social media. With a large growth in fan-base, double-digit interaction rates and coverage of over three million people, the mhplus brand was strengthened sustainably in the competitive market. Apart from the mhplus health insurance fund and Sirona Dental Systems, Uhura Creative Media also looks after the health sector needs of HELIOS clinics and the Quality Medicine Initiative (IQM) in all matters relating to external and internal digital communication.
Author Kai Wermer