Total Deutschland summer campaign #DerSommerWirdLustig.
To celebrate the cinema release of Minions, Total Deutschland and Uhura ran a photo contest under the hashtag #DerSommerWirdLustig. On the fully-responsive campaign page, Minions and Total fans can submit photos on a variety of social platforms and win great prizes. Germany’s beaches and fan photos can be seen on a social wall in real-time during the action.
Author Kai Wermer