Uhura takes over the German social media channels of French health tech pioneer Withings.

Withings revolutionised connected health in 2009 with the world’s first WiFi scale. Since then, the company has strived to usher in the next generation of intelligent health solutions. Withings gives access to new measurements and useful data and supports people to prevent or treat chronic diseases with unique hardware and wearables, which promote healthier lifestyles.

Since June 2019 Uhura is responsible for all editorial content for the German-speaking social media channels (Germany, Austria and Switzerland) on Facebook and Twitter. The content team support the gobal marketing team with product launches in the German consumer market and creates tailored localised content assets, such as visual articles or animations, to position the brand further on the German market and among health tech consumers and raise awareness for the topic of health.

To activate and engage with the social media community further, the Uhura content team reaches out to users, answers questions regarding products and establishes their own dedicated Withings Facebook Community for Germany, Austria and Switzerland.

More information about Withings: https://www.withings.com/uk/en/

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Author Margarita Kozakiewicz


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