Gesamtverband der deutschen Textil- und Modeindustrie e.V.

How To Inspire Young People For The Textile Industry With An Apprenticeship Campaign.

Like most industries in Germany, the textile industry is facing a problem of skilled workers and young talent. The textile+mode industry association was therefore looking for a new direction and a relaunch of its in-house "Go Textile!" training campaign. Uhura developed a new strategy for the campaign in which all components were reviewed and repositioned. In addition to the website, social media and newsletter communications were also relaunched.



The result: 500% more page views, 100% more returning users and 100% higher visibility on the social media channels.

Gesamtverband der deutschen Textil- und Modeindustrie e.V.
Services:

Stats:
< 3
months for the relaunch of Go Textile!
> 100 %
reached users via Instagram in a few months
500 %
more page views