Smart City Berlin - Brand Design And Online Platform For The Competence Network.
Berlin has set itself the ambitious goal of becoming one of the leading smart cities in Europe.
The Smart City Berlin network bundles the commitment from different levels of the city's society: from civic engagement to start-ups and business representatives of different company sizes, science and research to political representatives and experts from the Berlin administration.
The aim of the network is to form a positive image for Smart City initiatives and projects, to support the exchange of stakeholders via an online platform and to make Smart City projects known and visible.
In several workshops, the brand strategy and a brand design were developed and defined with the Berlin Senate Chancellery and the stakeholders of the network and condensed into a brand manual.
Based on the specifications, Uhura developed an online platform that provides comprehensive information about the Smart City Berlin network and offers all stakeholders and members an effective communication platform in an extranet.
The website shows the many different projects that have already been launched in the city and bundles the information and contact options in various content and service offerings and in a comprehensible UX design.
Network members can exchange information in an extranet, identify contacts and work on documents in different working groups.
Uhura's content team creates a wide variety of editorials, visual articles or infographics for the website and the network's communication work.