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Klassische Brand-Entwicklungsstrategien greifen zu kurz für effektive Markeninszenierungen im digitalen Raum. Der Verlust von Kontrolle und Positionierungshoheit in einer unüberschaubaren Vielzahl von Kanälen und Maßnahmen erfordert neue und erweiterte Markenkonzepte. Uhura designt nicht nur Marken und Content-Strategien, sondern entwickelt Frameworks für aktive Markenführung und Branded Content im digitalen Raum.

Neue Services und Anwendungen stellen in der Regel auch neue Anforderungen an Organisation und Betrieb. Neues Wissen muss aufgebaut werden und in etablierte Organisationen implementiert werden, damit sie schlagfertiger und effektiver werden. Uhura bietet verschiedene Trainings für digitales Marketing und Experience Design.

 

Uhura unterstützt Unternehmen bei der Implementierung und Weiterentwicklung digitaler Strategien, Services und Produkte in die Kunden-Teams und Geschäftsmodelle. Denn neue Services und Anwendungen stellen in der Regel auch neue Anforderungen an Organisation und Betrieb.

Durch eine fundierte Analyse von Daten, Business-Insights, Markt-Trends, die das Interaktions-Verhalten der Nutzer*innen bestimmen, evaluieren wir die besten und sinnvollsten Lösungen für die Gestaltung einer nachvollziehbaren und begeisternden Nutzer-Erfahrung. Gemeinsam mit unseren Kunden arbeiten wir mit verschiedenen Prozesstools wie Prototyping, Usabilities Tests, Erwartungs- und Kontext-Definitionen, um nicht nur Design sondern auch Content, Technologie und Markenattribute zu berücksichtigen.

Uhura nutzt qualitative und quantitative Analysemethoden und Tool-Sets, um ein tiefes Verständnis für die Nutzerbedürfnisse und Zielgruppen zu erzeugen. Basierend auf den so generierten Insights können wir valide und nachvollziehbare Strategieoptionen in Produktentwicklung und Marketing entwickeln.

  • Branddesign and architecture
  • Brand- and visual guidelines
  • Corporate design
  • Content strategy development
  • Tonality and identity maps
  • Hosting-Management
  • Application Support
  • API and interface integration
  • Monitoring, Optimization
  • Feature Design 
  • Technologial Developements

  • Markendesign und Architektur
  • Marken- und Visual Guidelines
  • Corporate Design
  • Contentstrategie Entwicklung
  • Tonality und Identity maps
  • Textredaktion
  • Bildredaktion
  • eZine/Blogs
  • Newsletter
  • Visual Content
  • Content Management
  • Grafik

  • Hosting-Management
  • Anwendungs-Support
  • API- und Schnittstellenintegration
  • Monitoring, Optimierung
  • Feature-Design 
  • Techn. Weiterentwicklungen

  • SEM/SEA
  • Social PPC
  • SEO
  • PreRoll VideoAds
  • App Store marketing
  • Mobile
  • Native Ads

  • Creative Content
  • Videoproduktion
  • Editorial Services
  • Visual Content
  • Display/Native Ads
  • Landingpages
  • Social-Media-Strategien
  • Social-Media-Kampagnen
  • Social-Media-Management
  • Influencer-Marketing
  • Social-Media-Videos
  • Community-Management
  • Markendesign und Architektur
  • Identity Design
  • Visual (Content) Guidelines
  • Tonality Design
  • Employer Branding
  • Editorial-Produktion
  • Storytelling-Produktion
  • Explainer Content
  • Videoproduktion und Motiondesign
  • Visual Content
  • Projektmanagement
  • Back- und Frontendentwicklung
  • API- und Schnittstellenorchestrierung
  • CMS-Programmierung
  • Mobile-Apps
  • Usability-Design
  • Informationsarchitektur
  • Interfacedesign
  • Visual Design
  • Prototyp und Wireframes
  • UX/CX Tests
  • Innovationsworkshops
  • Design Thinking Workshops
  • Digital Marketing Trainings
  • Social Media Marketing Trainings
  • Tool-Trainings (CMS, CRM, Search)
  • Miniconferenz-Design und Umsetzung

  • Innovationsmanagement
  • Technologiemanagement
  • Ressourcenmanagement
  • KPI-Analytics
  • Implementierungsstrategien
  • Customer Journey Mapping
  • Servicedesign
  • Wireframes/Prototypen
  • User-Befragungen und Tests
  • Content-Strategien
  • Brand-Design
  • Kundendaten-Analyse
  • Social Data Analyse
  • Websphere Data Analyse
  • Suchintentionen
  • Content Audits
  • Wettbewerber-Analyse
  • Trend-Recherche
Now it's your turn! Demand our best - our ideas!
Let's get in touch!
Have you already planned a budget for this?
Vielen Dank! Ihr Beitrag wurde erhalten!
Hoppla! Beim Absenden des Formulars ist ein Fehler aufgetreten.
Do you already have a concrete and meaningful briefing to discuss or are you expecting a quote?
Your contact
Kai Wermer
Kai Wermer
Founder & CEO
+49 30 3644409-36
kai.wermer@uhura.de

Corporate

Websites

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Do you need a better corporate website?

Do you need a new corporate website? A corporate website or accompany portal that informs potential customers optimally, inspires them about your company, strengthens your brand and generates leads? Uhura designs and develops your corporate website or portal with the experience of hundreds of web projects. We create your digital headquarter from strategy, creation and technical implementation to consultation and content production.

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How does a typical process for developing and implementing a website look like?

1.

Analysis and consultation

Based on the objectives and after an analysis of the requirements and further research, the content-related and technical requirements as well as expectations will be condensed and specified. Furthermore, resources and technical platforms will be defined in a concrete plan.

Result: An analysis and recommended action based on data and facts, including realistic resource calculation and roadmaps.
Uhuras Büros
2.
Brainstorming bei Uhura

Strategy and UX design

Based on the results and specifications of the analysis and planning phase,user stories are going to be developed. In addition, wireframes, flowcharts and click-throughs are going to be created and with a user-centred view and an optimal information architecture will be derived and outlined. Based on this, a design thesis is going to be led to the final design solutionin an iterative process. All requirements from function, feature design, surface and interface behaviour will be described in detail and, if necessary, documented in a design and technical specification.

Result: At the end of the analysis and design phase, a completed and concrete technology, requirements, editorial and design concept will be available.
3.

Technical development, integration and content production

After the results of the conception phase have been approved, the designsare going to be prepared for further technical development, migration and implementation.

Based on the designs, wireframes, click-throughs as well as the documented functional descriptions and content elements, the technical and content programming and production process will begin. The coordinated development phases are published on the development server in order to check the status of the project, testing and content migration as well as to realise an agile and iteratively coordinated optimisation of features and functions.

Content production and migration

After clarifying the editorial processes, functions and distribution requirements for the individual contents of the website, Uhura develops the editorial and production plan and coordinates the tasks of all stakeholders (client, product owner, agency, editors, etc.). To ensure SEO integrity, site URLs are going to be captured and re-implemented if necessary.

4.

Roll-out and Live launch

After the relaunch has been implemented on the test page (beta server) by all stakeholders and confirmed by departmental approvals, the final test and release phase is going to be initiated. All developments will be placed on the live server and databases and contents will be migrated there in the revised form.

5.

Evaluation and support

Through regular reporting of target KPIs, urgent actions will be identified and the impact of website content and services will be reviewed. In addition to the constant implementation of content and its maintenance inthe system, the editorial, consulting and content management teams actively propose measures for constant optimisation and improvement.

Mock up Content Produktion

It is clear that an individually designed corporate website is a strategically important communication platform in almost all industries today. Whether you are addressing corporate customers or final consumers – your presence in the digital arena is more important than ever. It is often one of the first touch points with your brand, its products or services.

Every company is different - we know that. Every company has different requirements and goals, and sometimes these are not yet conclusively reliably defined.

To put your project on a strong footing right from the start, we offer a Prelaunch Workshop or simply give us a call or send us an email.
Start now with Uhura
Now it's your turn! Demand our best - our ideas!
Let's get in touch!
Have you already planned a budget for this?
Vielen Dank! Ihr Beitrag wurde erhalten!
Hoppla! Beim Absenden des Formulars ist ein Fehler aufgetreten.
Do you already have a concrete and meaningful briefing to discuss or are you expecting a quote?
Your contact
Kai Wermer
Kai Wermer
Founder & CEO
+49 30 3644409-36
kai.wermer@uhura.de