How to relaunch the Bankenverband and keep more than ten online offers running?
The Bundesverband Deutscher Banken e. V. (Association of German Banks) represents the interests of private banks in Germany. The association is looking for a complete reorientation of its more than ten digital offerings in terms of content, design and technology.
Important services and more than 4,000 content items had to be easily accessible and up-to-date, as well as prepared for specific target groups and distributed via various channels and offerings. In a comprehensive platform audit and UX process, Uhura is responsible for the complete redesign and technical realization of the offerings and continuously ensures operational reliability.
The relaunch process is initiated by a comprehensive stakeholder survey and a technical audit. An entire toolset is used by Uhura to obtain valid data on user behavior, search intentions and trends. The goal: an optimal information architecture and technical platform.
On this basis, various design routes, interface paradigms and prototypes are developed in an iterative process to define an optimal design line with the customer.
The central website of the banking association is launched and a central CMS is implemented according to the principle of "single point of truth", which supplies all digital offers.
In addition to the central website, several other websites are relaunched and implemented on the same technology platform.
Uhura's content and technology team ensures the operation of the offers, advises and supports the BDB in the implementation of features, blog articles, videos or infographics. At the WebFX Awards, the website of the banking association achieves the highest scores in its industry.