How to relaunch the Bankenverband and keep more than ten online platforms running?
The Bundesverband Deutscher Banken e. V. (Federal Association of German Banks) is the representative body for private banks in Germany. The association was looking to completely reorientate the design, content and technology behind its numerous digital offerings.
Important services and more than 4,000 content items had to be easily accessible and up-to-date – as well be prepared for distribution to specific target groups via various pages. Following an extensive platform audit and UX process, Uhura carried out the entire redesign and technical realisation of the website’s offerings and ensures ongoing day-to-day operational reliability.
The relaunch process was initiated with a comprehensive stakeholder survey and technical audit. Uhura used a complete toolset to obtain valid data on user behaviour, search intentions and trends. The goal: to create an optimal technical platform with superb information architecture.
Building on this, we worked with the client to define an optimal design concept by exploring various design routes, interface paradigms and prototypes in an iterative process.
The core website of the banking association was launched and a centralised CMS supplying all digital content was implemented according to the “single point of truth” principle.
In addition to the core website, several others were relaunched using the same technology platform.
Uhura’s content and technology team ensures the constant operation of all platforms, also advising and supporting the BDB in the implementation of new features, blog articles, videos and infographics. At the WebFX Awards the banking association’s website achieved the highest score in its industry and was awarded first place.