Why Does An Association Relaunch Have To Be Geared Towards Its Members?
The BDEW represents over 1800 companies in the energy and water industry and thus sees itself as the mouthpiece of the sector. The aim of the website relaunch was to create a technically up-to-date and visually appealing website that serves the interests of the various BDEW user groups.
In addition to improved information architecture and intuitive UX design, the optimisation of the complex extranet was also an essential part of the relaunch. In order to quickly guide the different user groups to the relevant content, an extensive filter system was implemented. Furthermore, users can be informed in real time via marketing automation about new content depending on their individual preferences.
The mediaV Award jury praised the well-thought-out concept and design and awarded Uhura gold – as did the German Brand Awards.
In order to effectively align the website with the strategic goals, intensive data analysis was carried out. From this, genuinely relevant user models and journeys were developed to create a user-centred information architecture, new services and an innovative members area.
In order to increase the visibility of its focus areas, a dossier section was introduced to facilitate the BDEW setting their own agenda.
Editors are provided with flexible templates to create comprehensive topic dossiers and storytelling articles using multimedia content and combined sources.
Particular attention was given to the mobile optimisation so that it would serve the insights gained during data analysis.
3,000 migrated articles and PDFs. Advanced content discovery through 17 newly designed services. Fully responsive offering – down to committee work level and CMS operation. Multi-domain publishing system for national organisation and event pages. Over 30 roles for editors, members and committees. API orchestration for integration of external services and data sources.