Bundesverband der Energie- und Wasserwirtschaft

Why does an association relaunch have to be geared to its members?

BDEW represents over 1800 companies in the energy and water industry and thus sees itself as the mouthpiece of the industry. The aim of the website relaunch is to create a technically up-to-date and visually appealing website that meets the interests of the various BDEW user groups.

In addition to the improved information architecture and the intuitive UX design, the optimization of the complex extranet is an essential part of the relaunch. In order to guide the user groups quickly to the content relevant to them, an extensive filter system is implemented. In addition, users can be informed in real time via marketing automation about new content according to their individual preferences.

The mediaV Award jury praises the well-thought-out concept and design and awards Uhura with gold, as did the GermanBrandAwards.


25 %
increase in unique users
> 150,000
automated mails sent per month
+ 120%
opening rate of e-mails