How do you give the traditional Kikkoman brand a digital "kikk"?

Kikkoman, the global market leader in the soy sauce industry, wanted to reposition its digital communications in Germany. Uhura relaunched their brand identity in the digital space.

Building on the needs of archetypes defined in a brand workshop; as well as the values and attributes of the traditional brand, the tonality and visual staging of the brand content were realigned to activate new target groups alongside the established user base. Additionally, Uhura relaunched Kikkoman’s website, refocused their social media strategy and optimised their digital campaign management.


50 %
increase in gross reach of all digital channels
1.2 %
interaction rate
15 %
increase in social media followers