How The Traditional Brand Schlaraffia Shares Digital Bedtime Stories.
Following a comprehensive pitch process, Uhura takes on Schlaraffia’s social media marketing for the DACH region.
Uhura’s content team brings a breath of fresh air to Schlaraffia’s Facebook, Pinterest and Instagram feeds. Employing stylish designs, animations, videos and raffles which are realised in informative and entertaining formats. Fans and customers alike are inspired and delighted by extensive sleep expertise with Uhura providing helpful answers to their individual questions.
Uhura has completely restructured Schlaraffia’s social media marketing. Conversational formats and new campaigns encourage direct interaction between brand and community. In the first six months alone the Facebook reach increased by over 100% – with the number of Instagram followers growing by 25%.
Uhura’s editorial team produces more than 25 different social media posts per month for Schlaraffia. Serialised formats such as Friday Facts, Snooze Snacks, Product Benefits, Tips for Healthier Sleep and a variety of others have been defined for their social media channels.
Two campaigns have already been realised for Schlaraffia: a quiz for World Sleep Day and #111Bedstories. Further campaigns to support the sales communication of their products will be implemented in the future.
Over the past year, Uhura has produced numerous videos for Schlaraffia. Product videos, yoga videos and animations have been integrated on the website, shared on social media and submitted for awards.
The design team creates banners, icons and other visual content for integration on the Schlaraffia website.