How the traditional brand Schlaraffia shares digital bed stories.
After a comprehensive pitch, Uhura is taking over Schlaraffia's social media marketing for the DACH region.
With stylish designs, animations, videos, raffles and both informative and entertaining formats, the content team brings a breath of fresh air to the feeds of Facebook, Pinterest and Instagram. Uhura inspires with extensive sleep expertise and inspires fans and customers with helpful answers to their individual questions.
Uhura completely reorganizes the social media marketing for Schlaraffia. Dialog-oriented formats and new campaigns promote increased communication and interaction between the brand and the community. In the first six months alone, Facebook reach increases by over 100% and the number of Instagram followers grows by 25%.
The Uhura editorial team implements more than 25 different social media posts on a monthly basis for Schlaraffia’s social media channels. Certain formats are being posted regularly such as Friday Facts, Snooze Snacks, Product Benefits, Tips for Healthier Sleep and many more have been set for the channels.
Two campaigns are already implemented for Schlaraffia: A quiz on World Sleep Day and # 111bed stories. Further campaigns to support the sales communication of the products will be implemented in the future.
Uhura produces several videos for Schlaraffia in the past year. Product and yoga videos as well as animations among others, are integrated on the website, shared on social media channels and submitted for awards.
The design team creates banners, icons and other visuals for Schlaraffia, which are also integrated on the website.