TOTAL Deutschland – Excellium

How Do You Stage Premium Fuel At 1,200 Stations Through Social Media?

The premium performance fuel brand EXCELLIUM is one of TOTAL Germany’s key products. The brand essence of EXCELLIUM promises to keep your engine clean, kilometre after kilometre.

Enlisting the help of TV presenter and “Detfluencer” Det Müller, Uhura staged the premium fuel with an interactive social media journey through Germany. Thanks to agile and data-driven campaign management, Uhura reached 16 million fans and hit double-digit interaction rates – all with a tight media budget.


Services:
TOTAL EXCELLIUM case video

Stats:
16m
engagement
1.85m
interactions
85 %
view-through rate of video content