TOTAL Deutschland – Excellium

How do you stage premium fuel at 1.200 stations through social media?

TOTAL Germany's most important fuel products include the premium and branded fuel EXCELLIUM. The brand essence of EXCELLIUM is the promise to keep the engine clean, kilometer by kilometer.

With TV presenter and "Detfluencer" Det Müller, Uhura stages the premium fuel with the help of an interactive social media journey through Germany. Thanks to the agile and data-driven campaign management, Uhura reaches 16 million fans and double-digit interaction rates – and all this with a slim media budget.

Services:
TOTAL EXCELLIUM case video

Zahlen:
16 Mio
engagement
1.85 Mio
interactions
85 %
view-through rate of video content