TOTAL Deutschland – Heizöl

How to build an e-commerce platform for a decentralized heating oil distributor?

TOTAL's heating oil operation is realized by various distribution partners.

The platform enables the distribution partners a decentralized platform for their quote generation and calculations. It further allows central marketing to the local end customers which guarantees an optimal utilization. With the e-commerce offer, the handling of TOTAL's heating oil sales become more effective and the consumers can place their heating oil orders even faster and easier.


76 %
increase in search visibility
50 %
decrease in shopping cart abandonment rate
automatically created landing pages