TOTAL Deutschland – Heizöl

How To Build An E-commerce Platform For A Decentralized Heating Oil Distributor?

TOTAL’s heating oil operations are realised by various distribution partners.

The website provides these partners with a practical decentralised platform for quote generation and calculation. It also allows for marketing to be directed towards local end customers, guaranteeing optimal utilisation. The e-commerce service means that the management of TOTAL’s heating oil sales is more effective and that consumers can place their orders for heating oil even more efficiently.

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Services:
UX/UI-Design
Technology development and design
Technical support and further development

UX Focus

The UX and platform design focuses on facilitating a quick and easy price comparison of the different regional suppliers.

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Heating Oil Prices

The calculation of current heating oil prices is highly complex – involving more than 30 parameters.

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Constant A/B Testing

The continual optimisation of the service and ordering processes through constant A/B testing results in growing conversion rates.

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Ongoing Optimization

Uhura assures economically successful operation due to comprehensive SLA services, continuously expanding the offering by implementing new features and optimising the platform.

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Optimal Marketing

Uhura utilises search optimisation, social media marketing and data-driven content marketing to massively increase organic traffic to the e-commerce platform.

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Zahlen:
76 %
increase in search visibility
50 %
decrease of the cart abandonment rate
7,000
automatically created landing pages

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