How To Build An E-commerce Platform For A Decentralized Heating Oil Distributor?
TOTAL’s heating oil operations are realised by various distribution partners.
The website provides these partners with a practical decentralised platform for quote generation and calculation. It also allows for marketing to be directed towards local end customers, guaranteeing optimal utilisation. The e-commerce service means that the management of TOTAL’s heating oil sales is more effective and that consumers can place their orders for heating oil even more efficiently.
The UX and platform design focuses on facilitating a quick and easy price comparison of the different regional suppliers.
The calculation of current heating oil prices is highly complex – involving more than 30 parameters.
The continual optimisation of the service and ordering processes through constant A/B testing results in growing conversion rates.
Uhura assures economically successful operation due to comprehensive SLA services, continuously expanding the offering by implementing new features and optimising the platform.
Uhura utilises search optimisation, social media marketing and data-driven content marketing to massively increase organic traffic to the e-commerce platform.