How to build an e-commerce platform for a decentralized heating oil distributor?
TOTAL's heating oil operation is realized by various distribution partners.
The platform enables the distribution partners a decentralized platform for their quote generation and calculations. It further allows central marketing to the local end customers which guarantees an optimal utilization. With the e-commerce offer, the handling of TOTAL's heating oil sales become more effective and the consumers can place their heating oil orders even faster and easier.
The UX and platform design focuses on a quick and easy price comparison of the different regional suppliers.
The complex price calculation of the respective fuel oil prices is based on more than 30 parameters.
The continuous optimization of the service and order processes, achieved with constant A/B testing, led to increasing conversion rates.
Uhura guarantees business due to comprehensive SLA services, continuously expanding the offer by implementing new features and optimizing the platform.
Uhura also implemented search optimization, social media marketing and data-driven content marketing to massively increase organic traffic to the e-commerce offering.