How Does Uhura Get The Community Spirit Going?
Withings is committed to developing intelligent healthcare solutions. Uhura conceives and realises the IoT brand’s entire ongoing social media communications for the DACH region. For this, Uhura Digital formulated a comprehensive social media strategy.
Additionally, Uhura set up a Withings community group for Germany, providing a space for dedicated Withings supporters to interact. A sense of community spirt is fostered through weekly challenges, product tips, success stories, collaborations with influencers, surveys and regular competitions. The partnership has achieved measurable success – which is reflected in the interaction values. In the first quarter, Uhura increased interactions by 15% and social sentiment related to the brand improved by 30%.
Uhura Digital supports the global marketing team with product launches and brand communications in the German-speaking consumer market.
Through diverse collaborations with influencers, additional touchpoints with relevant target groups are continuously established.
Uhura creates custom localised content assets for the German market, including: infographics, animations and other interactive learning media.
With the help of anonymised data from Withings users, findings about their activities and health are compiled and presented interactively.
In order to engage the German social media community in a meaningful way, Uhura’s content team actively interacts with its members: contacting them, answers questions about products and encouraging them to participate in challenges.