How Does Uhura Get The Community Spirit Going?

Withings is committed to developing intelligent healthcare solutions. Uhura conceives and realises the IoT brand’s entire ongoing social media communications for the DACH region. For this, Uhura Digital formulated a comprehensive social media strategy.

Additionally, Uhura set up a Withings community group for Germany, providing a space for dedicated Withings supporters to interact. A sense of community spirt is fostered through weekly challenges, product tips, success stories, collaborations with influencers, surveys and regular competitions. The partnership has achieved measurable success – which is reflected in the interaction values. In the first quarter, Uhura increased interactions by 15% and social sentiment related to the brand improved by 30%.

Case Video Withings

11 %
increase in Facebook Fans
200 %
growth of the Facebook community
21 %
more reach