How does Uhura get the community spirit going?
Withings is committed to the development of intelligent healthcare solutions. Uhura sets revolutionary accents for Withings in the German region and supports the brand in its linguistic and visual transformation.
In addition, Uhura is setting up its own Withings community group for Germany, providing dedicated Withings supporters with a space for closer interaction – for example through weekly product tips, success stories and testimonials, surveys and regular competitions. The cooperation achieves measurable success, which is reflected in the interaction values. Uhura increased interactions by 15 % within the first quarter and improved the social sentiment associated with the brand by 30 %.
The Uhura content team supports the global marketing team in product launches in the important German consumer market.
Through various cooperations with influencers, touchpoints with relevant target groups were successfully created.
Uhura creates individually localized content assets for the German market, such as infographics, animations and other interactive learning content.
With the help of anonymized data of Withings users, conclusions about the activities and health of the users are drawn and presented interactively.
In order to reach the German social media community in depth, the Uhura content team actively contacts users, invites them to challenges and answers questions about products.