2.2 Million Visitors In One Week – Online.
For the city of Berlin the creative industries are among the most important areas of promotion, with Berlin Fashion Week being a bi-annual flagship event on the city’s calendar. Each season Uhura creates an integrated campaign for Fashion Week Berlin which incorporates key visuals, the website, content and social media management.
A key part of Uhura’s campaigns is the introduction of a communication shift; moving away from announcements, towards highly focused dialogues and content – targeted towards a professional industry audience.
In order to gain a solid footing in the competition between fashion weeks such as London or Copenhagen, Uhura first interviewed Berlin Fashion Week’s most important stakeholders.
No other location offers such a wide range of events or places as much emphasis on Sustainable Fashion and Fashion Tech – with its own formats all year round, even between seasons.
A dedicated editorial team translates the marketing strategy into content – producing more than 200 multilingual content assets per season and publishing them on five different channels.
The Fashion Week Berlin website functions as a central content hub – including magazine content, information for professional visitors (buyers and exhibitors) and a comprehensive events calendar.
Two video series are produced along with additional video content and highlights from Berlin Fashion Week – reaching more than 500,000 viewers. The Fashion Week campaigns have received several national and international awards.