Berlin Fashion Week

2.2 Million Visitors in one week – online.

The creative industries are among the most important areas of support for the city of Berlin and the Berlin Fashion Week is an outstanding advertisement for this. Every season Uhura creates the central campaign for the Fashion Week Berlin, which includes the development of key visuals, the website and the online-, content- and social media support.

When developing the campaigns, Uhura introduced a communication shift; replacing announcements with highly focused dialogues and content, intended for a professional industry audience.

Case video Fashion Week Berlin

> 2 Mio.
million social reach
> 65%
mobile views
< 3%
bounce rate on the website