2.2 Million Visitors in one week – online.
The creative industries are among the most important areas of support for the city of Berlin and the Berlin Fashion Week is an outstanding advertisement for this. Every season Uhura creates the central campaign for the Fashion Week Berlin, which includes the development of key visuals, the website and the online-, content- and social media support.
When developing the campaigns, Uhura introduced a communication shift; replacing announcements with highly focused dialogues and content, intended for a professional industry audience.
In order to compete with the fashion weeks taking place in London or Copenhagen, Uhura first interviews the most important stakeholders of the Berlin Fashion Week.
In no other location, such a wide range of events and a focus on FashionTech and Sustainable Fashion with its own formats can be found all year round, even between seasons.
With an in-house editorial team, these aspects of the content strategy are implemented. According to the season, more than 200 multilingual content assets are produced and published on five different channels.
The website of the Fashion Week Berlin developes into the central content hub – including magazine content, information for trade visitors (consumers and trade fair) and the most comprehensive event calendar.
Two video series are conceived and produced. Further video content featuring the highlights of the Berlin Fashion Week is shown to more than 500.000 users.