Website, content and campaigns to boost business for Uniper's engineers

Uhura supported the separation of the engineering division from the existing corporate website and the relaunch of Uniper Engineering as an independent corporate unit for the energy giant Uniper.

In a multi-stage UX and strategy process, user stories and journeys were created, user guidance requirements and future marketing requirements defined, weak points identified and transferred to a corresponding content and design strategy for the relaunch project.

Expertise
UX/UI Design- und Strategie
Demand Gen und Performance
Content creation
Social Media 
Technologieentwicklung

The website as digital headquarter

With the relaunch, Uhura created the central communication tool for future B2B and account-based marketing. Flexible landing pages, CRM integration and topic dossiers as storytelling pages give the Uniper team future formats and tools for optimal marketing of specific content.

iPhone Device
iPhone Device
iPhone Device
iPhone Device
ERGEBNIS
ERGEBNIS
100%
higher retention time
350
orchestrated interaction points 
54%
Engagement VIa LinkedIN Mail

Contents make engineering topics visible in social space

Uhura also supported and advised Uniper on all content and social media marketing after the relaunch. The team created multilingual videos, infographics, case studies and articles and implemented innovative campaigns, content and website features that make the client's engineering topics, expertise and service offerings tangible on its dedicated Linkedin channel.

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