Rebrand the German aerospace industry - BDLI

The aerospace industry is undergoing a rapid transformation process and is driven by innovation and the development of new technology solutions. Time for the German Aerospace Industries Association (BDLI e. V.) to reflect this awakening in its brand.
Uhura created a new logo and brand visual identity for the German Aerospace Association that underlines the brand essence of the industry as a high-tech industry that enables the networking of society through modern technologies. The newly introduced claim „Connection.The.Dots." also manifests the claim of the federal association.

The sectors represented by the association - defense and security, space and civil aviation - are given their own color codes in order to realize their own identities in a recognizable way in the diverse communication assets.

Brand management
Logo design