Uhura Digital has supported LEDVANCE, a spin-off of the lighting pioneer OSRAM, in the repositioning of its brand. With the new tagline "Power Through Light", the brand image reflects the innovative extensions of the product portfolio. The lighting systems of LEDVANCE are not only award-winning but also increasingly enable the integration of intelligent solutions for more effective energy conservation. Additionally, by reducing CO2 emissions through improved processes and avoiding waste, LEDVANCE consistently and decisively moves toward greater sustainability. The new brand model acknowledges this commitment and will be brought to life in the coming months.
For this, Uhura is designing a series of brand films for various platforms and channels that will be launched as part of an image and awareness campaign.
Since March of this year, Uhura Digital has been working with LEDVANCE and the team led by Vivian Lee-Lauss (Head of Global Brand Management).