To celebrate the cinema release of Minions, Total Deutschland and Uhura ran a photo contest under the hashtag #DerSommerWirdLustig (#thesummerwillbefunny). On the fully-responsive campaign page, Minions and Total fans can submit photos on a variety of social platforms and win great prizes. The main goal of this campaign was to generate a lot of User generated content with funny summer pics. Germany’s beaches and fan photos can be seen on a social wall in real-time during the action. User uploaded hundreds of pictures on the website with their personal and funny summer moments to share with the TOTAL Deutschland community.
Go to the TOTAL Deutschland Facebook profile: www.facebook.de/total