Uhura wins the social media budget for the Viacom CBS subsidiary Pluto TV. The leading American internet television service, Pluto TV, is currently conquering the European market. In addition to more than 80 live TV channels and over 1000 movies and TV series, the free use of the streaming service without registration is highly attractive to its users. Thanks to Pluto TV, television programmes reach 24 million users in 22 countries without any restrictions.
Uhura implements the social media strategy and as an expert for content creation, takes over the social media management for Pluto TV in DACH and UK. By distributing interactive, relevant and entertaining content on Twitter, Instagram and Facebook, Uhura stages Pluto TV as a young and fresh streaming service, which is highly appealing for millennials.
Since online TV has become particularly popular amongst the young target group, Uhura prioritises the direct dialogue betweenPluto TV and its users. Thereby, Uhura is able to steadily increase the attention for the streaming provider with the multitude of TV content from nostalgic, entertaining, cheeky to ironic TV shows. Within the first month, the number of followers has increased by an average of 139% and the engagement rate rose by approximately 222%.
Uhura is expanding its expertise in managing social media profiles for customers within the entertainment industry.This has already been demonstrated within its earlier work for film distributors, as well as the streaming providers of Freshmilk.TV and FashionDaily TV.
