Social media communication for one of the world's most important aviation trade fairs

For ILA, Europe's leading aerospace trade show, Uhura devised suitable strategy routes for communicating the brand and translated the relevant topic areas into appropriate social media content for the trade audience (B2B) and visitors (B2C).

The different target groups were addressed in the run-up to the ILA with a balanced mix of educational content on aerospace, concise testimonials, event updates and announcements.

Expertise

Content Strategy und Creation

Demand Gen und Performance

Social Media

Sky isn't the limit

A group of men discussing at a trade fair

With a digital reach of around 1.7 million contacts and 72,000 visitors on site, as well as almost 550 exhibitors, ILA 2022 was a complete success for Messe Berlin.
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During the show, the Uhura team accompanied the various event series (talk and stage formats, air show and exhibition) and conducted intensive community management on Facebook, Twitter and Linkedin.

ERGEBNIS

1.2m

users via Facebook/
Instagram reached
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800.000

website visits
and 200.000 new visitors

7.4m

impressions on Twitter, LinkedIn and Facebook

bERLIN FASHION WEEK