The 23rd edition of Berlin Fashion Week started on September 5th. More than 150 national and international actors, designers and brands, expanded platforms, new, exclusive and partly unused locations, new cooperations as well as a stronger and closer international exchange, the Berlin Fashion Week is positioning itself even more strongly in international competition. As the lead agency of fashionweek.berlin, Uhura takes care of the entire communication from the design of the key visuals to live reporting at the 180 events throughout Berlin. The team of editors from Uhura reports in real time on Instagram, Facebook and Twitter as well as on the website, in close exchange with the 10 partners, and thus provides the most important information for experts, buyers and press representatives.
The two core themes of sustainability and innovation once again form the content pillars of the Berlin Fashion Week, which are even more elaborate and characterize the entire program. Important questions from the industry were addressed in panels across all formats, including at 202030 - The Berlin Fashion Summit and the Berlin Salon. With the relaunch of Estethica, originally founded by Orsola de Castro and Filippo Ricci as part of London Fashion Week, Berlin is positioning itself even more strongly as the fashion capital of sustainability.
Here, too, Uhura Digital worked closely with 202030 – The Berlin Fashion Summit and integrated the sustainability check of the participating brands, designers and events in terms of technology and content on the Berlin Fashion Week website. Furthermore, extensive interviews were conducted with the organizers, which were published both for press work and on the website. This means that trade visitors can quickly see the strong focus of Berlin Fashion Week on sustainability online and obtain comprehensive information about it.
Since the outbreak of the war in Ukraine, Berlin has given Ukrainian designers an international platform - after Jean Gritsfeldt's presentation in March 2022 made a strong political statement, this time it's the designer Bobkova who, with her minimalist signature, has been an integral part of the Ukrainian Fashion Week since 1998 and showed her new collection as part of the Mercedes-Benz Fashion Week. The Uhura editorial team met Jean Gritsfeld for an exclusive interview ahead of Berlin Fashion Week and during Berlin Fashion Week they accompanied designer Kristina Bobkova at her show and backstage.
"Since the realignment in March 2022, the good cooperation between the partners and the strong USP of Berlin Fashion Week, but also due to the new B2B communication strategy and the diverse reporting, you can clearly see that Berlin Fashion is gaining in importance. Not only nationally but above all internationally. With B2B communication, we are already reaching almost 70% of international users who find out about the various channels of the Berlin Fashion Week along their user journey,” says Margarita Kozakiewicz, Managing Director at Uhura Digital.
Uhura is a digital experience agency for the special challenges of B2B brands and companies. For the Berlin Fashion Week, the B2B communication was successfully realigned and optimized in terms of repositioning and the variety of topics. Uhura creates the central campaign for the Berlin Fashion Week every season, develops the key visual and takes care of the online and editorial - and social media around. The Berlin Fashion Week website reaches up to 500,000 visitors every season. More than 3,000,000 people are reached via the social media channels within one season.
Uhura has already won awards such as the German Design Award and Annual Multimedia Award as well as the FOX Award for her work for Berlin Fashion Week.
Further information on the Berlin Fashion Week can be found on the website maintained by Uhura: https://fashionweek.berlin/