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Video marketing and moving image communication: the latest figures from the market demonstrate their effectiveness.

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Kai Wermer
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30.4.2014
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Most of the world's Internet traffic is accounted for by video viewed on web and mobile applications. The latest ComScore Video Metrix study found out that, in Germany alone, in January 2014, 46 million users viewed 7.8 billion videos.
The Consumer Lab Trends study from the mobile phone manufacturer Ericsson makes the following statement in this regard: "By blurring the lines between communication and media, consumers are more than ever before ready to integrate video into their daily communication."

VIDEO INCREASES THE EFFECTIVENESS OF E-MAIL MARKETING

The incredibly high coverage provided by video is motivated by one thing: Users would rather look at images than take the time to read texts. A recent study by the market research company, ComScore, demonstrates an enormous 96% increase in click probability when e-mails or newsletters contain links to video content.

REACH DECISION-MAKERS AND MULTIPLIERS WITH ONLINE VIDEO

Videos on your own website not only improve its ranking in search engines, but are also the most shared content on Facebook and Co. and reach decision-makers and opinion leaders better. About 59% of managers in companies admit they would rather watch videos than read text.

Video marketing is not a new field, but is becoming increasingly important as one of the most powerful marketing tools around. The cost of technology for video production, video e-mail and video streaming has declined in recent years, offers effective ways in the evermore important field of content marketing and enhance the toolbox in the marketing mix with ​​a powerful new tool. Here’s a beautiful video from the photo agency Shutterstock:
“Show Me Something” is an infographic that decrypts the increasing use of video. April 2014,  from Shutterstock on Vimeo.

MOBILE VIDEO IS ALSO ANOTHER TREND

Extensive wireless networks, continuously available 3G services and ever-faster data transfer make it possible: Streaming video is cheaper, faster and, as a consequence, more convenient to use than ever before. In Germany, every sixth video is now accessed from a mobile device.

Video sharing enables complex content to be communicated precisely, quickly and effectively. If you need assistance when it comes to video marketing, storytelling, social media and content marketing using motion picture and video productions, then please send us an e-mail or simply call us.


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