How the Uniper Engineering website was relaunched as a central B2B communication platform.
Uniper Engineering is an engineering consultancy for Uniper SE, an energy company with almost 12,000 employees in over 40 countries. Uniper Engineering has decades of experience as a consulting partner for effective energy solutions in the optimization of various power generation systems and, as the owner and operator of an investment portfolio with around 34 GW, Uniper Engineering is also independent of original equipment manufacturers.
Uhura accompanied the separation of the engineering division from the existing corporate website and the relaunch of Uniper Engineering as an independent corporate unit.
In a multi-stage UX and strategy process, user stories and journeys were defined, requirements for user guidance and future marketing requirements were defined, weak points were identified and transferred to a corresponding content and design strategy for the relaunch project.
Content First: On the one hand, the relaunch had to comply with the corporate guidelines and, on the other hand, stretch the specifications far enough to optimally modernize the surface, interface and content assets.
Flexible landing pages, CRM integration and topic dossiers as storytelling pages give the Uniper team future formats and tools for optimal marketing of specific content.
Uhura developed a coherent content strategy and created a new "tone of voice" for Uniper Engineering. The Uhura editorial team also created multilingual videos, infographics, case studies and articles.
With the relaunch, Uhura provided the central communication tool for future B2B and account-based marketing. Going forward, Uhura supports and advises Uniper Engineering on all content and social media marketing and implements innovative campaigns, content and website features.